The 2022 staging of the Appleton Estate Jamaica Rum Festival, which was launched recently at Devon House in St Andrew, will be executed in a hybrid format, with both virtual access and the return of the physical event on Saturday, June 2.
It will be hosted in the tourism capital, Montego Bay, at the Harmony Beach Park and is being presented in partnership with the Ministry of Tourism, through its agencies the Tourism Enhancement Fund and the Jamaica Tourist Board.
Tourism Minister Edmund Bartlett explained why Montego Bay was the ideal location for the event. “[Jamaica] is the fastest-growing tourist destination following the COVID-19 recovery. No wonder Montego Bay was voted the second-most popular city in the world, second only to Punta Cana with a growth of 136 per cent,” he said.
“For the first three months and now approaching the fourth, Jamaica is now on the verge of having its first million visitors and earning 1.5 billion US dollars,” he added, speaking to the success and potential of Montego Bay, which will be leveraged with events like the Appleton Estate Jamaica Rum Festival.