Nestled in the heart of Jamaica, from 11,500 acres of sugar cane, the golden spirit we know as rum is fermented, distilled, blended and aged on the Appleton Estate in Nassau Valley, St. Elizabeth. With crystal clear limestone filtered water from the lush vegetation that pours into every bottle of Appleton Estate Rum, our exceptional spirits travel the world, but never forget their origins. Appleton Estate Jamaica Rum is one of few brands who can truly claim a process managed from cane-to-cocktail. Our hope, through presenting the Jamaica Rum Festival, is to continue to build our communities and Brand Jamaica with a spirited celebration of time honoured craftsmanship.
As the largest player locally, Appleton Estate Jamaica Rum is the jewel of J. Wray and Nephew Limited’s portfolio of rums and has steadily been leading the charge towards the premiumization of rums on a global scale. All the expressions in our range – Appleton Estate Signature, Appleton Estate 8 Year Old Reserve, Appleton Estate 12 Year Old Rare Casks, Appleton Estate 15 Year Old Black River Casks and Appleton Estate 21 Year Old Nassau Valley Casks – take consumers through a journey of flavour, delighting the most sophisticated of palates.
Through leading the Jamaica Rum Festival, we will further propel our rums as a Tourism product and showcase that our industry is one built on integrity and quality. Appleton Estate was among the first distillers to standardize rum production with a process that makes our rums unlike any other in the world. Each drop of rum tells the story of our heritage and is inextricably linked to virtually every aspect of our everyday life.
We are proud to be among the rum brands who have come together to showcase Jamaican Excellence and we look forward to partnering to make the Jamaica Rum Festival a continued success and must-attend event for locals and visitors.
Director of Marketing, Jamaica and the Caribbean
J. Wray & Nephew Limited